Breakfast as a newly needed industry, many entrepreneurs want to get involved, because the operation of breakfast, daily cash flow business, will make people feel more solid! Many people will think that the catering business can always do well if you just choose the right location, but with the saturation of the market, the demand for catering also increases! Take Tianfang Baozi as an example, a small steamed bun seems simple, but the operation of communication to have doors, a hot shop often has its inevitable reasons for success.
1. Market positioning. Operating a baozi shop, we must have a clear market positioning. Who are the consumers of your shop? How about consumption habits? And the direction of the flow of people are all questions that need to be considered!
Market positioning determines how stores should be located and how product structures should be optimized. If you go through careful market research, you will find that:
A market competitive baozi shop, its every product is designed!
Market positioning will affect product pricing. A competitive baozi shop must be a shop with high performance-price ratio. The performance-price ratio is not only the price, but the optimal combination of product quality and price.
A blindly price war can only achieve the best of both worlds. We should work hard on product quality and "reasonable pricing" on the premise of guaranteeing profits, so that stores can develop healthily and long-term.
2. Invention of superior products. As an important part of breakfast, steamed buns, in order to retain customers'hearts, excellent product quality and characteristics are the prerequisite, in other words, the steamed bun shop also needs differential operation.
In the competition of homogenization, we should consider from the point of view of consumers: why should we choose to come to you for consumption?
As the most popular steamed bun brand nowadays, Shu Food's five-stuffed bun really penetrates the market with five kinds of stuffing, and leads the healthy breakfast trend with the product concept of "less but more refined"~
3. The essence of catering is service. Steamed bun shops deal with customers every day, but most of them are repeat customers!
It's not that others will choose you because of your good service, but that an inadvertent remark may lose a customer.
Therefore, if you want to run a baozi shop well, if you want to retain more consumers than competitors, not only do a good job of products, but also do a good job of service, starting from the details!
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